She worked hard and was away for weeks at a time, so me and my two older brothers would just do whatever we wanted. My dad wasn’t around, and my mother never knew where I was, or even cared. The best way to describe my childhood would be ‘feral’. I grew up in the Northern Beaches – a working-class area, though it’s since become very posh. My mum’s a nurse and my dad was a political correspondent for the ABC, Australia’s version of the BBC. He was a painter as well as a writer, so I suppose I got my creative from him. My earliest memory is of a house party, and adults peering over the crib at me. I remember them trying to calm me down, with cocktails in their hands, and then disappearing, and my frustration at my inability to tell them to stay. Soon, I’ll have spent more time outside Australia than inside it. I’m from Sydney, but my accent has pretty much been destroyed. Put the former feral kid from Sydney’s Northern Beaches in a scrum, and he’ll always come out on top…
Having overseen R/GA’s rise from a “poxy little digital production company” to a multi-award-winning creative powerhouse, the former feral kid from Sydney’s Northern Beaches is happy tackling the creative status quo – and always comes out on top.Īs a child, Nick Law’s “limited ambitions” included playing rugby for Australia, but he soon graduated from tackling mates in the yard to tussling with typography, design, client briefs and ultimately the very definition of what makes a modern creative agency.ĭuring his 16-year tenure at R/GA as Bob Greenberg’s right-hand man, he’s masterminded such innovations as Nike+ FuelBand and Beats Music for Beats by Dre, overseen the agency’s rise from a “poxy little digital production company” to a multi-award-winning creative powerhouse and one-time Cannes Lions Agency of the Year, and powered his way up to vice-chairman and global CCO.
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